It is possible that Google will be against the company filed a lawsuit in the United Kingdom due to changes in the system displaying sponsored links on search results.
Until recently, when you type in the search engine Google brand name in the results appear sponsored links only the owner of the brand. However, as reported by Channel 4 News, Google has started testing on the U.S. market a new technology, which along with the trademark owner advertising displays advertising links of companies offering similar products or services.
British travel company Lastminute. com believes that changes in display advertising links Google can seriously hit the business known manufacturers and service providers. After searching for one company, you could theoretically abandon its products seeing on the screen offers competitors. In this regard, Lastminute. com is considering filing a lawsuit against Google. Moreover, for Lastminute. com can join other companies, in particular, a large retail chain Tesco.
At Google, in turn, believe that innovations will be on hand to users of the World Network. After all, many consumers brands of large companies have long been associated with certain categories of products. For example, the name is often referred to as Xerox copiers manufacturers who do not have anything to do with this company. In this situation, the mapping of several advertising options available on request to a specific brand can be very useful.
net. compulenta. ru.
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